Calculators and checklists we teach with
Small, practical tools we hand learners in class — plus the platform stack every cohort gets hands-on with.
Numbers you should run first
CAC & payback calculator
Work out what a customer can cost you before you set a single budget.
ROAS and break-even calculator
Find the return you need at your margin, so targets aren't guesswork.
Funnel drop-off model
See which stage is actually leaking before you spend more on traffic.
Sample size estimator
Know how long a test must run before the result means anything.
Content ROI estimator
Model the traffic and conversion a content plan needs to pay back.
Lifecycle value model
Project revenue from retention and repeat purchase, not just acquisition.
Run-throughs before you ship
Campaign launch checklist
Tracking, naming, budgets, creative variants and approvals — before anything goes live.
Technical SEO checklist
Crawl, index, speed, structure and internal linking checks for any site.
Landing page checklist
Message match, proof, friction and measurement on the page you're sending traffic to.
Platforms you'll actually touch
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Looker Studio
- Ahrefs / Semrush
- Screaming Frog
- Canva & Figma
- HubSpot / CRM
- Email & WhatsApp automation
- AI assistants for research and creative
Want the working files?
Calculators and checklists are shared as editable templates with everyone who attends a free demo class.