Eligibility
Who each program is built for
Foundation is open to beginners and career switchers. Advanced is for marketers with hands-on experience who want depth in performance and growth.
01Baseline
The only two things we look at
Education
Open to students and graduates from any academic background — no prior marketing degree required.
Experience
Beginners are welcome for the Foundation program. The Advanced program suits those already working in or around marketing.
02Compare
Foundation or Advanced?
| Criteria | Foundation Program | Advanced Program |
|---|---|---|
| Prior experience | None required | 6+ months in or around marketing |
| Best for | Students, freshers, career switchers | Marketers, founders, freelancers, agency teams |
| Starting point | Strategy and channel fundamentals | Paid media depth, data and growth loops |
| Tools comfort | Learn from scratch | Comfortable with spreadsheets and ad platforms |
| Time commitment | Weekend cohort | Weekday cohort |
03You'll fit if
This cohort works for you when
- You want to learn by running real work, not by watching recordings alone
- You can commit to live sessions and weekly assignments
- You're comfortable sharing work in progress and taking feedback
- You want a portfolio you can show in interviews
- You're aiming for a marketing role, a switch, or growth in your current job
- You're building your own product or business and own the marketing
04FAQ
Eligibility questions
I'm from a non-marketing background. Can I join?+
Yes. A large share of every Foundation cohort comes from engineering, commerce, design and operations backgrounds.
I'm still in college. Is that okay?+
Final-year students are welcome and often use the weekend cohort to build a portfolio before placements.
How do I know if Advanced is too advanced?+
Sit in on a free demo class. If the pace feels steep, we'll recommend starting with Foundation.