Guides
Playbooks we use in class
Frameworks and templates built for real work — each one is something a learner uses in a cohort assignment.
01Playbooks
Download and put to work
Strategy
Digital marketing strategy canvas
One page to align objective, audience, positioning, channels and measurement before you spend.
Paid
Paid media launch playbook
Account structure, naming conventions, budgets and the first two weeks of optimisation.
SEO
SEO audit playbook
Technical, on-page and content checks with a prioritisation model for what to fix first.
Content
Content engine playbook
From topic research to briefs, production and distribution across channels.
Analytics
Measurement plan template
Define events, KPIs and reporting cadence so results are readable by non-marketers.
Growth
Experiment log
A structure for hypotheses, results and learnings so tests compound instead of repeating.
02How to use them
Get more out of each playbook
- Start with the strategy canvas before any channel work
- Fill it against a real brand — yours, or one you admire
- Keep the measurement plan next to every campaign you run
- Log every experiment, including the ones that failed
- Revisit the audit quarterly rather than treating it as one-off
- Bring your filled version to a demo class for feedback
03Access
How to get them
Playbooks are shared with our list and in full with every enrolled cohort. Book a free demo class to receive the current set.