Digital Marketing Foundation Program
Build a strong, practical foundation across strategy, channels, content and analytics — designed for beginners starting a career in digital marketing.
Format
Cohort-based
Location
Bangalore + Online
Level
Beginner
Approach
Learn by doing
What this program covers
The Foundation Program is your entry point into modern digital marketing. You start with how marketing actually works, then move channel by channel — search, social, content, performance and analytics — practising on real briefs as you go.
Who it's for
- Students and recent graduates from any background
- Freshers looking to start a career in digital marketing
- Business owners who want to run their own marketing
- Professionals exploring a switch into marketing
Modules you'll work through
Digital marketing fundamentals
How digital marketing works end to end — audiences, positioning, funnels and the role of each channel.
Search & SEO
How people search, how search engines rank, and how to build content and pages that get found.
Social media & content
Planning content, writing hooks and building a presence that earns attention on the platforms that matter.
Paid campaigns basics
Setting up and structuring campaigns on search and social, and reading what the results are telling you.
Analytics & measurement
Tracking, reporting and understanding the numbers behind every campaign decision.
AI tools for marketers
Using AI in day-to-day marketing work — research, creative, copy and workflow automation.
What you walk away with
Job-ready basics
A working understanding of every core digital marketing channel.
A first portfolio
Practical project work you can walk an interviewer through.
Confidence with tools
Hands-on practice with the platforms marketers use daily.
A clear next step
Guidance on roles, resumes and interviews as you start out.
Looking for something else?
Advanced Performance Marketing & Growth Program
Ready to Learn Digital Marketing Differently?
Start with a free demo class and discover what learning digital marketing at The Cohort School looks like.