Foundation01
Digital Marketing Foundation Program
For beginners who want to build a strong foundation in digital marketing and start their career with practical, industry-relevant skills.
Explore Foundation ProgramDigital marketing school · Bangalore
Learn digital marketingby actually doing it.
A practical, cohort-based school for people who want real skills — strategy, campaigns, analytics and AI tools — learned the way the work actually happens.
- Cohort-based
- Bangalore
- Learn by doing
- AI-powered tools
- Foundation & Advanced tracks
- Live cohort sessions
- Hands-on projects
- Career support
Class in sessionBangalore
Week 02 of 06
You ship: Live ₹5k campaign
- 01Marketing foundations
- 02Meta & Google AdsNow
- 03SEO & content engine
- 04Analytics & GA4
- 05AI tools in practice
- 06Portfolio & interviews
Format
Live + hands-on
Practice
Weekly projects
Feedback
From practitioners
Digital Marketing StrategySearch Engine MarketingPerformance MarketingSocial Media MarketingSEOContent MarketingAnalytics & MeasurementGrowth MarketingAI & Marketing AutomationConversion Optimisation
01Introduction
Digital marketing education that goes beyond theory
Learn how modern digital marketing actually works — from strategy and content to performance marketing, analytics, growth and AI-powered tools.
At The Cohort School, you don't just consume lessons. You build skills, work through practical problems and learn how marketers think.
- Learn in a cohort
- Structured live sessions with a group moving at the same pace.
- Practise every week
- Briefs, campaigns and reviews instead of passive lectures.
- Think like a marketer
- Decisions, trade-offs and reasoning — not just tool clicks.
In the classroom
CTR
Improving
CAC
Falling
ROAS
Tracked
Live practice, real campaigns, weekly feedback.
02Programs
Choose your learning path
Two tracks, one philosophy: learn the craft by running the work end to end.
Advanced02
Advanced Performance Marketing & Growth Program
For marketers and professionals ready to go deeper into performance marketing, growth strategy, analytics and optimisation.
Explore Advanced Program
03Practical Learning
Don't just learn it. Do it.
Move beyond slides and theory. Practical exercises, campaign thinking, real-world problems and hands-on projects that build confidence.
Campaign thinking
Plan, structure and reason through real marketing campaigns from brief to launch.
Hands-on projects
Work through practical problems and build a portfolio of real-world work.
Real-world problems
Tackle scenarios that mirror what marketers face on the job every day.
04Skills & Curriculum
Build skills that work together
A connected toolkit — strategy, channels, data, creative and growth — so every part of your marketing reinforces the next.
- 01Digital Marketing Strategy
- 02Search Engine Marketing
- 03Performance Marketing
- 04Social Media Marketing
- 05SEO
- 06Content Marketing
- 07Analytics & Measurement
- 08Growth Marketing
- 09AI & Marketing Automation
- 10Conversion Optimisation
How the curriculum fits together
Understand the thinking behind every campaign
What you cover
- Marketing fundamentals
- Audience & positioning
- Channel strategy
- Campaign planning
What it builds
You learn to reason through a brief — who you're speaking to, what you're saying and why that channel mix makes sense.
05Career
From learning to career
Build more than a certificate — the practical knowledge, portfolio and confidence to take your next step in digital marketing.
Career Support Includes
- Career guidance
- Resume & LinkedIn support
- Interview preparation
- Portfolio development
- Industry-oriented learning
Portfolio
Work you can show
Projects and campaign work you can walk an interviewer through.
Guidance
Career conversations
One-to-one guidance on direction, roles and next steps.
Profile
Resume & LinkedIn
Support shaping how your skills are presented to employers.
Practice
Interview preparation
Mock interviews and practice on the questions marketers get asked.
06Trainers
Learn from people who understand marketing
Experienced practitioners who bring real-world marketing knowledge, perspective and practical judgement into the classroom.
Real-world experience
Trainers bring lived marketing experience from the trenches, not just theory.
Practical perspectives
Insights drawn from real campaigns, budgets, channels and outcomes.
Mentorship mindset
Faculty who coach, challenge and guide you through your learning journey.
07Upcoming Batches
Your digital marketing journey starts here
Explore upcoming cohorts, find the program that fits your goals and take the first step.
Next cohort
Foundation Program
- Weekend · Online + Bangalore
- Limited seats
Next cohort
Advanced Program
- Weekday · Bangalore
- Limited seats
08Admissions
Book a free demo class
Tell us a little about yourself and our admissions team will help you choose between the Foundation and Advanced programs, and share upcoming cohort details.
09FAQ
Frequently asked questions
Our programs are designed for learners at different stages, from beginners starting their digital marketing journey to professionals looking to deepen their performance marketing and growth skills.
The Foundation Program is designed for beginners. The Advanced Performance Marketing & Growth Program is designed for learners with existing marketing knowledge or experience.
The Foundation Program is designed as an entry point for beginners.
The programs are designed around practical, industry-oriented learning rather than theory alone.
Career support is an important part of the student journey, including guidance around portfolios, resumes, LinkedIn and interview preparation.
Ready to Learn Digital Marketing Differently?
Start with a free demo class and discover what learning digital marketing at The Cohort School looks like.