Advanced Performance Marketing & Growth Program
Go deeper into performance marketing, growth strategy, experimentation and analytics — built for marketers ready to own outcomes, not just tasks.
Format
Cohort-based
Location
Bangalore + Online
Level
Advanced
Approach
Performance & growth
What this program covers
The Advanced Program is for people who already understand the basics and want to work at the level of budgets, experiments and growth decisions. You practise structuring accounts, diagnosing funnels, running tests and defending a strategy with data.
Who it's for
- Marketers with some hands-on experience
- Freelancers and agency professionals scaling their work
- Founders and business owners running their own performance budgets
- Career switchers who have completed a foundation-level program
Modules you'll work through
Performance marketing deep dive
Account structure, bidding, budget allocation and scaling logic across search and social.
Funnel & conversion optimisation
Diagnosing where a funnel leaks, and designing landing and offer changes that move the number.
Analytics & attribution
Measurement setups, cohort analysis and reading attribution honestly rather than optimistically.
Experimentation & testing
Designing tests, sizing them sensibly and turning results into repeatable decisions.
Creative for performance
Building creative systems and hooks that keep working as spend increases.
Growth & AI automation
Growth loops, lifecycle marketing and AI-assisted workflows that scale a small team's output.
What you walk away with
Own the numbers
Comfort with CAC, ROAS, funnels and the tradeoffs behind them.
Strategy you can defend
The reasoning to justify a channel and budget plan.
Advanced portfolio
Campaign and growth work at a level senior roles look for.
Career progression
Support positioning yourself for growth and performance roles.
Looking for something else?
Digital Marketing Foundation Program
Ready to Learn Digital Marketing Differently?
Start with a free demo class and discover what learning digital marketing at The Cohort School looks like.